Making the Message Matter: Communication Strategies That Bring Total Rewards to Life
Tuesday,
April 21,
10:30 AM - 11:30 AM
Panel
Communication can transform how employees understand, trust, and act on their Total Rewards. In this session, Ochsner Health, Southwest Airlines, Baylor University, and Walmart share how they each used targeted communication to solve different challenges — from boosting engagement and compliance to building appreciation and driving benefit utilization.
Through these stories, you’ll see how personalization, data-driven insights, and even old-school print can break through the noise and connect employees and their families to the value of their rewards.
Key Takeaways
- Discover how four leading organizations used communication to solve distinct Total Rewards challenges
- Learn practical strategies for segmenting audiences and choosing the right channels to drive engagement
- Explore how storytelling, transparency, and creative outreach can strengthen trust and boost benefits utilization
- Walk away with adaptable ideas to elevate how your organization communicates Total Rewards
Guy Westermeyer
Owner, Founder, CEO
Westcomm
Jenn Taffaro
Director, Benefits
Ochsner Health
Katrina Proffitt
Director, Global Communications - Total Rewards
Walmart
Jerald Prince
CECP
Managing Director, Head of Total Rewards
Southwest Airlines
Casidy Orand
CCP
AVP HR Programs
Baylor
Lindsay Heller
CCP
Director, Compensation Strategy and Employee Experience
Baylor University