Revitalize Your Stock Plan to Run Like a Starbucks Loyalty Program
Date & Time
Wednesday, June 14, 2023, 10:00 AM - 11:00 AM
Executive Compensation
Session Format
Target Attendee Experience Level
Intermediate: Hands-on and Practical Application

Most of us participate in some kind of loyalty program (e.g., Starbucks Rewards, Hilton Honors, Emirates Skywards Miles, etc.) so is it farfetched to think of equity compensation in the same way? Let’s explore innovative ideas to refresh stale employee stock plans, including the possibility of running them like loyalty programs—complete with rewards and participation points that contribute to other benefits. We’ll look at the practicalities of creating a new kind of plan that encourages increased employee participation and engagement through a points system.

Learning Objectives
· Understand the types of plans that would accommodate a loyalty program design.
· See how to structure a plan to include participation rewards.
· Learn innovative ways to communicate your plan and encourage buy-in from employees.