The world of HR and Total Rewards is changing at record speed – and WorldatWork is evolving with it. The organization is undergoing its most significant transformation in its history, expanding its focus to better serve the changing needs, expectations, and career paths of today’s people professionals. This shift goes far beyond a brand refresh; it represents a bold strategic repositioning aligned with where work is headed and how HR specialists and TR professionals want to grow.

In this high energy panel discussion, CEO Scott Cawood will lead an exclusive look at WorldatWork’s new identity and expanded strategic direction and what it means for HR and Total Rewards professionals. Leaders from across the organization, including education, certifications, events, membership experience, and sales, will share insights into how the new brand strategy will enhance WorldatWork’s impact across each business vertical and the added benefits for HR and TR specialists.

Attendees will gain clarity on how this evolution is shaping WorldatWork’s content, community, and impact, and what new opportunities lie ahead. This dynamic session invites curiosity, questions, and open dialogue about the organization’s future and the opportunities ahead for the HR and TR professions.