Culture change is one of the most talked about challenges in organizations and one of the most debated. In this live, interactive debate, influential thinkers take the stage to explore a question that sits at the heart of Total Rewards, leadership, and sustainability efforts. What truly drives lasting culture change values and purpose OR rewards and incentives?
Join Rajeev Peshawaria and Shai Ganu for a dynamic exchange that goes beyond theory and into real world application. Rajeev will argue that lasting culture change starts with leadership and is anchored in purpose, values, and a shared sense of meaning at work. Shai will challenge that perspective by highlighting how thoughtfully designed rewards and incentives can accelerate behavior change, reinforce accountability, and deliver measurable outcomes. Along the way, HR and Total Rewards leaders will weigh in with real company examples that support and challenge both viewpoints.
This is not a passive session. Live audience polling, open Q&A, and practitioner insights will shape the conversation in real time, making this debate as practical as it is thought provoking. Whether you are redesigning incentive programs, reframing your organization’s purpose, or trying to embed sustainability into everyday decisions, this session will stretch your thinking and give you new ways to approach culture change.
Key takeaways:

• A clearer understanding of when values and purpose drive meaningful culture shifts and where rewards and incentives play a critical role
• Practical insights on aligning Total Rewards strategy with leadership behaviors and sustainability goals
• Fresh ideas you can immediately apply to influence culture change in your own organization, regardless of where you sit in HR or Total Rewards

Come ready to listen, vote, question, and challenge your own assumptions about what really changes culture.