Gen Z is redefining how compensation and benefits are understood in today’s workplace. Drawing on the latest research and data, this session will separate myth from reality and uncover what recent college graduates truly value. We’ll examine critical areas shaping their decisions—including starting salary benchmarks, benefits priorities, work location preferences, relocation trends, and cultural alignment. Through interactive small-group discussions, you’ll have the opportunity to analyze the data, exchange strategies with peers, and identify practical approaches you can implement right away. Walk away with clear, actionable insights to strengthen your compensation and benefits strategies, enhance recruitment, and boost retention by better aligning with the expectations of Gen Z and new college graduates.