Smiti Bhatt Deorah is the Co-founder & COO of AdvantageClub.ai. With over a decade of experience, she has been at the forefront of transforming workplace culture beyond traditional benefits. A UCLA alumna with a Master’s in Computer Science, Smiti previously worked at Microsoft in the U.S. before co-founding AdvantageClub.ai. As a Forbes HR Council member and recognized thought leader, she drives business growth, marketing, and customer success, ensuring engagement remains at the heart of every organization. Beyond work, she’s passionate about HR tech, startups, and, fun fact—Harry Potter trivia!