In recent years, Pfizer has upped its communications game, harnessing traditional media as well as innovative channels — such as texting and online chat — to reach a multi-generational workforce. During this session learn Pfizer's approach to involving employees more deeply in benefits and how to create a Total Rewards communications strategy that drives employee participation and satisfaction.

Takeaways

• Create and seek buy-in for a communication strategy that uses both traditional and innovative/new media channels, as appropriate for your employee population.
• Understand how to measure and show improved employee understanding based on the communication channels you have implemented.
• Strengthen benefits communication to employees to drive engagement, understanding, appreciation, and retention.