Explore how best to invest your sales compensation dollars to grow revenue, increase productivity, reward results, and retain talent. Joe Krsul and Sam Wilke of Aon will review the financial impacts of top and middle performers and show how incremental gains in their performance can drive significant growth in sales.

Takeaways

• Explain the importance of aligning incentive programs with performance management systems.
• Understand and harness the impacts of top and middle performers to drive sales growth.
• Know how to link sales compensation and performance management to growth and overall return, including decision criteria for making sales compensation investments.