Learn from the successes of industry giants like Walmart, Pepsi, and Apple, who recognize the pivotal role of emotional connection in motivating a workforce through change. Utilizing Kotter's “See-Feel-Change” model, in addition to neuroscience-based research on behavior adoption, this session will demonstrate the critical correlation between rationality and emotionality to drive lasting behavioral change.

Takeaways

• Grasp the significance of crafting a compelling change narrative to ignite engagement within your organization.
• Learn to appeal to both rationality and emotionality to drive truly sustainable behavior adoption.
• Leverage real case examples and draw on data-backed insights to develop and utilize tactical strategies that encourage emotional connectivity to drive transformative objectives with lasting impact.