Today, how you communicate your benefits plan is as important as what’s in it. That's where personalized benefit communications come into play. Westcomm’s top executives Guy Westermeyer and Melissa Cotterill will explain the advantages of adopting an annual communications plan that streamlines messaging, boosts employee engagement, and fosters transparency and trust. Through a hands-on approach, you will develop practical skills to create and implement effective, year-round communications strategies that are actionable, personalized, and employee-focused.

Takeaways

• Learn to segment relevant benefit communications based on employee data — for example, employees at risk for certain health conditions or those approaching retirement.
• Pursue effective, personalized benefits education during Open Enrollment and New Employee Orientation.
• Learn to utilize a mix of communication channels — from employee engagement platforms to traditional channels like “snail mail” and in-person meetings — to ensure the message resonates with all your employees.

Bring your laptop to the workshop for an interactive and hands-on experience. Pre-register for this session through the conference mobile app.