One-size-fits-all Total Rewards strategies are no longer sufficient for a workforce with increasingly varied and ever-evolving expectations and wants. This interactive session delves into sophisticated methods for segmenting and creating flexible rewards that respond effectively to each group's unique characteristics. Leveraging behavioral science and insights from local Total Rewards leaders, we will explore how to construct and communicate an Employer Value Proposition (EVP) that strengthens appeal across generational lines while fostering a deeper sense of loyalty and engagement among stakeholders.

In this session you will explore:

• Workforce Segmentation and EVP Design: Gain useful skills for segmenting your employees into cohorts and crafting adaptable Total Rewards frameworks tailored to specific generational needs, ensuring your EVP resonates with all levels of the organization. 
• Preferences & Motivational Drivers: Understand the variance in preferences and deep-seated motivational drivers across generations, including intrinsic & extrinsic factors, and learn how to integrate these insights into your program to boost engagement.
•  Effective Communication and Imagery: Master dynamic storytelling with multimodal communication strategies and vivid mental imagery to promote your EVP internally & externally."