Open enrollment may be the most visible part of the benefits experience, but it's only one moment in an employee's journey. Too often, organizations invest heavily in valuable benefits only to see awareness and engagement decline once enrollment ends.

This session explores how organizations can create a year-round benefits engagement strategy that helps employees better understand, appreciate, and use the programs available to them. Participants will examine how thoughtful communication, timely education, and employee-centered experiences can increase benefit utilization while reinforcing the overall value of an organization's Total Rewards offering.

Through practical examples and proven approaches, attendees will explore ways to move beyond annual enrollment campaigns and create ongoing opportunities to connect employees with the benefits that support their health, financial wellbeing, and overall employee experience.

Attendees will leave with a practical framework for sustaining benefits engagement throughout the year, communication strategies that improve employee awareness and utilization, and ideas for creating a more connected and impactful benefits experience.