Nina Popovic is a dynamic leader deeply passionate about enhancing employee well-being through innovative programs. In her current role as Director, Industries & Verticals at Vetster, she spearheads initiatives bringing essential vet telemedicine as a valuable employee benefit directly to employers. This work underscores the Vetster ambition of developing and implementing strategic B2B solutions that directly contribute to employee satisfaction and retention, including companies like Amazon and Samsung.

With a background in HR, where Nina led performance management initiatives and oversaw Employment Equity filings for Rogers Communications Inc, Nina has designed pet health solutions that meet the needs of today’s HR leaders and their employees.

Throughout her career, Nina has a proven track record in building high-performing teams, leading strategic digital transformations for major enterprises, and consistently exceeding key performance indicators across diverse industries. When not shaping the future of employee benefits and digital engagement, Nina is an avid knitter and an enthusiastic reader.