Your organization invests in great benefits. But are employees actually paying attention? Do they understand what's available, recognize its value and know how to make the most of it?

Getting employees to engage with benefits takes more than enrollment reminders and lengthy benefits guides. In this interactive session, discover how organizations are making benefits communications more engaging, relevant and effective through creative branding, gamification, personalized messaging and year-round campaigns.

Drawing on real-world experiences, the speakers will share how they tackled low awareness and participation, what worked, what didn't and how they measured results. Explore how storytelling, technology and AI-supported personalization can simplify complex information, connect with different employee audiences and encourage employees to take action.

Leave with practical ideas for improving benefits communications, measuring meaningful engagement and helping employees better understand and use the benefits available to them.