Alyssa Zeff leads the bswift Communication Agency. She has more than 20 years of communication experience. Alyssa provides strategic counsel, communication planning, and creative implementation. She comes to bswift from her role as Senior VP of Davis & Company, a bswift subsidiary. Previously, Alyssa was Senior Director of Global Corporate Communications and PR at BD, a global medical technology firm. At BD, she led internal and corporate communications worldwide. Alyssa holds a BA in Communication Studies from Vanderbilt University.