Erik W. Charles is an accomplished professional with three decades of experience in successful marketing and sales operations. His expertise ranges from multinational enterprise firms to small startups, allowing him to craft recommendations tailored to varying market environments, available employee talent pool, and corporate goals. Erik serves as a subject matter expert on the interlocking fields of revenue intelligence, revenue performance, and revenue optimization. He helps companies drive expansion and growth by better aligning messaging, tactics, focus, and motivational incentives with achievable strategic and tactical goals. 

He has been integral at multiple start-ups with successful exits, as well as at multinational firms including Canon, Sun Microsystems, Xactly, and Apple. Erik has an extensive consulting and research background focusing on key measures for Sales and Marketing roles, identification of focal points for improvement in customer acquisition and retention, as well as the design and communication of improved incentive plans with strong line-of-sight metrics. He is an early-stage investor and serves as an advisor for venture funds and their portfolio companies.