Passionate award-winning speaker. Strategist. Innovator. Writer. 30-year healthcare veteran. Free-market health reform advocate. Coffee addict. Born a Canadian, and now a proud American! Co-Founder & CEO of freshbenies – a 4-timer on Inc5000’s fastest growing company list & a recipient of 2 Health Value Awards. To date, freshbenies has saved clients over 100 million in unnecessary claims. In 2019, Reid was awarded NABIP-Texas’ Hollis Roberson Award for Outstanding Dedication to the Benefits Industry. Reid hosts a video podcast called “Brokers in Cars Getting Coffee” that has been enthusiastically viewed hundreds of thousands of times. In 2023, he was named a finalist as “Most Influential Industry Personality” by YOUPowered Symposium Awards.