In this interactive session, learn how to design employee experiences that move beyond surface-level engagement to foster true belonging. We'll explore the powerful connection between belonging, engagement and business outcomes, and introduce innovative audience segmentation methods that focus on values and preferences rather than demographics, helping you build deeper, more meaningful connections. Through a Story-Sharing™ exercise, you'll experience how gathering and sharing stories can unlock audience insights, enhancing emotional connection and collaboration. You’ll also get hands-on experience with Storycraft Lab’s Wheel of Belonging app, participating in real-time data collection and insights generation. The session concludes with a design sprint where you’ll apply workshop insights to reimagine your employee experience strategies, integrating audience input to create more engaging, inclusive and impactful experiences.

Key Takeaways

• Explore bridging activities on values, preferences, and cultural intersections.
• Gain new tools and techniques for collecting and organizing audience dialogue and the resulting insights.
• Develop strategies for fostering belonging through the design of employee experience.