Understanding and quantifying employee preferences is becoming a key priority for compensation and benefits leaders. Social media offers a wealth of untapped data that can provide insights into what employees value most. In this session, we’ll explore the best practices for collecting and analyzing employee preference data from social media to enhance recruitment and retention efforts. Gain actionable strategies for evaluating social intelligence and fostering collaboration between your HR, Total Rewards and marketing departments to create more targeted and effective Total Rewards programs. Join us and learn how social intelligence can drive data-informed decisions and elevate your Total Rewards strategy.

Key Takeaways 

• Understand different methods to collect and quantify employee insights and preference data.
• Gain tools to hone your social media strategy to best attract and retain employees.