Many employers believe they're supporting financial wellness, but employees often feel their real needs are overlooked. In this session, we'll explore this critical disconnect between good intentions and meaningful impact. When natural disasters struck, Clear Channel Outdoor took decisive action by establishing an emergency relief fund — a program that quickly proved its value. When faced with the unexpected need to transition vendors, Clear Channel seized the opportunity to reevaluate their approach. After carefully considering in-house options that proved prohibitively complex, they partnered with Canary to elevate their relief program into a more streamlined, equitable system. This strategic decision eliminated administrative burdens while enhancing their ability to deliver timely support to employees in crisis. Join Kim Heintz, CHRO at Clear Channel Outdoor, as she shares how their relief fund has become integral to their company culture and talent strategy, and how your organization can implement similar high-impact initiatives that strengthen workforce resilience while creating meaningful connections.

Key Takeaways

• Uncover the often-overlooked gap between standard financial wellness offerings and what employees truly need in moments of crisis
• Discover Clear Channel Outdoor's pragmatic approach to measuring program success based on individual impact rather than program size
• Learn how to position an employee relief fund as a strategic advantage in your talent acquisition and retention toolkit
• Gain practical insights from Clear Channel's vendor transition experience and the surprising benefits they discovered in the process