How2Pay co-founder, with 20 years’ experience in Reward.

Fernanda leads projects that include job evaluation, reward strategy, career path, organizational structure, executive compensation and incentive plan designs. She is a Professor in Career Management and Reward - Executive MBA in HR Strategic and Economic Management at FGV and in Total Rewards at World at Work Brazil. Regular rewards and compensation columnist at Forbes Brazil.

Graduated in Psychology with a Postgraduate Degree in Human Resources Administration from FAAP, MBA in Organizational Strategy from FGV and specialization in Finance with a focus on Business Valuation by FIA - USP.